Finding a Fantastic Copywriter
If you want to generate an income on the internet, you are going to need a site. If you want that web site to help you bring in funds, it has to be really well written. Unless you're good at copywriting already it's smart to hire someone well-qualified to write the text on your website. A great copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are the same. Some copywriters are insanely incredibly talented. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can tell the good from the bad.
Does the writer have a web site of his or her own? Any copywriter who is itnerested to write web copy needs to have a site that features their biography, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own site, how are they going to be able to help you put up yours? Look at the copy on their site as well. If it is loaded with errors this is not a good sign.
Do you respond well as you go over the web copy on the writer's web site? This is more involved than just noting grammar mistakes. Does the text cause you to experience any kind of emotional reaction? Does it cause you to feel affection for him or her? Does the copy make you want to follow up and discover more about them? Does it make you feel like you want to hire that copywriter straightaway? Does the copy make you want to run for the hills? Does the website copy make you mad? All of these are vital responses and you need to take note of them.
Inquire into the writer's's background a bit. Look for reviews for the writer on unbiased websites and online discussion boards. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials merit attention. You should also ask the writer to give you several references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a field. When the writing looks like it was sourced from Wikipedia or is great post to read particularly unclear, it's best to find someone else.
There are a number of different ways to discover if a copywriter is worth paying for. It is essential to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.